CONTENT WRITING RESOLUTIONS 2019

CONTENT WRITING RESOLUTIONS 2019

There is something about the practical nature of content writing which is very engrossing.

And, although I only do it on a part-time basis, I can see how easy it would be for me to get buried in researching, creating, editing and ‘strategising’ about content if it were a full-time gig.

Following that then, it’s totally probable that you could get to the end of a year and feel as though you’ve not had a moment to think about what you’ve been doing, what has and hasn’t worked, and what new or extra things you’d like to do in regards to content.

For my part, I feel like I neglected my blog a bit during 2018. I spent a considerable amount of time (rightly) prioritising content creation / delivery for other people instead. So… I’m planning to lavish more love and attention on it during 2019.

And so, with the imminent advent of a brand new year afoot, I spoke to some of my professional peers to ask them what content-related changes they’re planning to make in 2019…

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Ryan Wallman, Associate Creative Director, Wellmark

“My resolution for 2019 is to write a book.

“In the true spirit of New Year’s resolutions, it almost certainly won’t happen.”

Ruth Hartnoll, Content Director at J&R Agency

"It’s to plan - and stick to it. Often, sitting down and ‘macro planning’ your content efforts can be a tough one, so I'm taking time over the Christmas break to create a grand plan and have my team deliver that vision in the new year. That way, our content creation efforts will feel less reactive and more aligned with our business goals."

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Gareth Hancock, Writer at That.Content.Shed

“I'm not really one for making resolutions. I tend to be more of (probably pretentious) 'I'm not having around for January 1st to do something' kind of person. But something I really need to make an effort to do more of in 2019 is write more for myself, on my own blog. Let's see how I get on."

Anna McLoughlin, Writer at Inkspiller

“My content writing resolution for 2019 is to pour as much love and effort into writing for my own business as I do into creating content for my clients!” 

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Leif Kendall, Director at Procopywriters

“My content resolution is to write more data-driven pieces. That will mean using analytics and SEO research to inform the content I produce. It’s not very exciting – but it works!”



Lizzie Bruce, Content Design Consultant and Trainer

“It is to think inclusively. I’ve been working on a project called Readability Guidelines, which is all about finding evidenced ways to present content so that is is easily accessible by all. For example, putting a hyperlink at the end of a sentence may work better for autistic users. We need to find more evidence, and I want to throw myself into that.”

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Glenn Fisher, Copywriter at AllGoodCopy

“My content writing resolution is going to be to allow at least one day between writing and editing - for EVERY piece of content. I’m so busy, I tend to do it the same day with smaller pieces, but it would be better for the content to give it time to rest. I do it with longer pieces of copy, so I’m going to try to do it with smaller stuff too. How? I guess by improving my own scheduling.”

Matt Fleming, Technical Content Writer at Read Modify Write

“1) Only write content that delivers on a business objective and 2) pay closer to attention to competitors that outrank our clients.”




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Sarah Richards, Founder of Content Design London

“My content writing resolution is to read more than I write. I have a stack of research from the readability guidelines that I’d like to apply to my work in 2019. I want to see if the minutiae of our style choices have an effect on usability.”

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