PRIMP THOSE PREHISTORIC TWEETS IN FOUR EASY STEPS
500 million Tweets are apparently posted each day - that's a lot to compete with. So if you want to keep yourself registering on that Twitter feed, you need to keep on posting.
HEAR ME ROAR!
Whether you're posting Tweets on an ad-hoc basis, or scheduling a load of Tweets into something like Buffer, Hubspot or Hootsuite (for example) for auto-publishing, there may come a point where you feel like things are looking a bit stale; even if what they're linking to is still good stuff.
In fact, even you are a bit of sick of looking at your own Tweets.
When you don't have an infinite amount of content to link to, how can you make the best of what you've got - optimising and primping your posts into something with bags of renewed appeal? Well, it doesn't have to be a mammoth task.
Here are four easy things you can do to primp and preen those tired old Tweets:
#1 - CHANGE THE IMAGE
It's as simple as it sounds. You might have started promoting the content with the associated blog / preview image from the website, but what about finding a new high res pic which still looks relevant - then continuing to promote it? That's exactly what I've done above - it's not the exact same image as I posted with the original article on my site (top left), but it instantly breathes new life into a Tweet which has lost it's sparkle.
#2 - CALL OUT THE FORMAT OF YOUR CONTENT
This is something I noticed Marketing Profs sometimes include in their Tweets when promoting content. It's a tidy little trick to convey the format of the content you're linking to; be it an infographic, e-book, or blog. It's a signal that there's something tangible waiting at the other end if you click, and you'll have your followers raptor round your finger in no time.
I'm now trying to replicate this strategy in my own Tweets...it's dead easy to add in. If it's a blog, you could also add the 'x min read' business, but I never seem to have time to do that.
Subtle, but effective.
#3 - Include your handle, if it's your own content
You've spent lots of time creating, editing and publishing this content, so really you want to make the most of it, once it's out there.
I used to just Tweet my blogs from my Digital Drum account, but not include my handle within the Tweet itself when I was the actual author. This meant that I was missing out on all that double exposure dinomite when people retweeted or 'quoted' my Tweet.
#4 - CHECK YOUR HASHTAGS
Some terms never seem to change... #contentmarketing #digitalmarketing, etc. But, there are new and emerging terms out there. Might your piece of content now shift into one of these new hashtags? And are there any seasonal / industry events / particularly popular hashtags you can jump onto the back of in the near, or long-term?
Likewise, some terms might now be extinct.
Here's an example - I added in two fresh hashtags that day, and it probably contributed to the below result:
Just jazzing up your Tweets a bit with some (or all) of the above tips might well accelerate your follower growth, boost your engagement rates, and supercharge your referral traffic.
Twitter is such a fast-moving digital platform, you've got to do what you can to remain visible.
Don't let your Twitter account become a Tyrannosaurus-wreck.
Don't worry, I've finished. :-I