WHICH GAME OF THRONES DIGITAL MARKETING PERSONALITY ARE YOU?
*NO SPOILERS AHEAD*
Quietly confident, the Tyrion of your digital team will be a strong strategic thinker and ‘big-picture’ person; one who spends a significant amount of their time planning and thinking through scenarios from beginning to end.
Good at solving complex problems, whilst limiting potential political fallout, this likeable, natural leader can be fairly quiet and hides a wry sense of humour.
They’re also unexpectedly effective at motivating teams when the chips are down.
Great at... setting agendas and chairing meetings, creating a water-tight business case, avoiding office conflict, creating high-level plans.
Don’t expect them to... understand the granular, technical detail, and see past the easy, quick wins.
Sandor Clegane (The Hound)
Your common Hound type is cynical, direct, and is most often found at their desk sharpening their sword (that is, muttering to their screen in irritation at the sight of a frustrating email in their inbox).
Seeing little point in meetings, they won’t usually give the time of day to manoeuvring around complex office politics.
Essentially, their heart is in the right place when it comes to the wider marketing goals of the team, but they can sometimes be misunderstood and be taken the wrong way due to their dry sense of humour.
This smart and very driven team member is known for their occasional outbursts – and basically says it 'how it is'. Mostly at the height of effectiveness when working alone, as opposed to working in a team, the Hound can come across as an aloof and unfriendly character sometimes - even though when you break through the armour, there’s a very sensitive side lurking behind it all.
Great at... handling solo tasks and projects, working on technical stuff – e.g. coding, writing technical content.
Don’t expect them to... attend multiple meetings, networking events, or speak/present publicly on behalf of the digital team.
This member of your team might be just starting out in digital – they’re really keen to progress, and their enthusiasm is often enduring and in ample supply.
Sometimes their haste to achieve and impress can lead to mistakes, and they may need to learn lessons the hard way before being fully trusted with tech or a project again.
That said, they have an unshakable passion to learn, and usually come to meetings and brainstorming sessions with lots of ideas and suggestions.
Great at… optimising and keeping your social media content on point, and they know how to make the best out of each and every post.
Don’t ask them to… stay focused on tasks and projects which can’t be completed within a reasonably short period of time. They may need a bit of nudging and some guidance in order to stay on track.
Ser Davos Seaworth (The Onion Knight)
This team stalwart is someone who has is likely to have previously worked in a marketing role before the days of digital marketing.
They're often perceived as someone who’s a bit stuck in the ‘traditional’, they understand the basics of digital, but will likely never be an innovator or a ‘trailblazer’ in the field.
Nevertheless, the Onion Knight is actually a solid, 'anchor' type, who can be relied on to keep a cool head when times are tough. Loyal by their nature, and usually on an even keel, mood-wise, people will listen to them because they have a great deal of experience – even if most of it isn’t based in the digital discipline.
Great at... administrative and process-focused tasks, tactical work, making the tea.
Don’t ask them to... plan ahead or expect them to easily get to grips with new tech. And they might be a bit rubbish with social media.
(Mother of Dragons, Breaker of Chains, etc etc)
Your classic Daenerys type is quietly ambitious; constantly striving toward multiple goals, but without feeling much sense of joy at any achievements made along the way.
This Khaleesi is usually a perfectionist who can’t abide sub-standard work or people being late – because they judge everyone else by their own high standards.
Despite being faced with obstacle after obstacle, they simply will not rest until they get what they want.
'Dani' types like being supported by others and feel at their most unbeatable when they've got full empowerment to do their job. They often feel a great sense of empathy and the urge to speak up when they see unfairness in the team, or elsewhere in their organisation.
Great at... firing up your social media platforms, leading on UX, conjuring up creative campaign concepts.
Don’t ask them to... take your advice on work matters. They know their own mind, and will more often than not trust their own instincts when it comes to making final decisions.
Inherently a humble character; the Jon Snow in your team is an emerging leader, but not an initially obvious one. They may have gone through a great deal of growth in a short period of time, and they spend much of their time looking pensive and deep in thought.
They don’t tend to say very much - unless it’s worth saying.
Generally regarded as highly logical and solution-focused, Jon’s suggestions will occasionally be controversial; sometimes splitting the team into two camps.
They are not afraid to use their intuition to form ideas and final plans. There is some hidden untapped potential in them which makes them prime candidates for being a digital leader of the future. They are good at forming inter-departmental relationships, and may be seen as one of the 'friendly faces' of the team.
Great at... leading a brainstorming session in the team, coming up with high-level digital strategies for niche areas of your business, reminding people there's a common end goal.
Don’t ask them to... stay out of matters that don't concern them, manage SEO, or be responsible for analytics.
Pray to God that you never ever have this power-hungry, volatile little upstart in your team.
Ramsays are obsessed with taking over everything, they get a kick out of causing chaos and seeing others fail - and what's more, it's their way or no way at all.
Run. Run for your god damn life.